Kaffeefans is an Instagram theme page specialising in the coffee/cafe niche. Over the past two years, the account has been growing very well and has recently started to monetize. Since the beginning of this year, the account has been posting twice a day consistently with beautiful coffee themed content from all around the world. The page’s audience is predominantly American and Indonesian, and ages mainly 25-34 with a 50/50 male to female ratio.
Currently, the account is growing at a healthy rate of 1200/month and is returning on average 70 USD per month. Whilst the page could be significantly increasing this return, efforts have been focused on preserving the highly engaging audience of the account.